Guy Kawasaki’s 10-20-30 Rule

Tuesday, September 29th, 2009

Guy Kawaski 10-20-30 rule Guy Kawasaki is a great speaker that often speaks to entrepreneur groups about how to present their ideas to venture capital groups. His 10-20-30 rule has been getting a lot of tweet time today. It’s a good rule for presenting to Venture Capitalist, but it should not be taken as a universal rule for presenting. He says for this VC target audience “you should not have more than 10 slides, speak longer than 20 minutes and do not use text smaller then 30 points”. He says “if you can’t fit the 30 point text on the slide then it is too much text”.

My rule would be more like 20-10-18. I’d aim for more slides with less on each slide, but about one slide per 30 seconds to keep the presentation visually interesting and moving along.  I would try not to use any type smaller than 18 point and always keep slides as simple and clean looking as possible. Yes, larger text is always helpful, especially if you are presenting to a large audience or with anyone that distance viewing may be a limited.

The more important rule is make sure your slides are readable from a distance and your important point stands out. It is ridiculous to limit the number of slides. All to often we see slide limits as the cause for content chaos – where a presenter attempts to cram 40 slides worth of content into his 15 slide limit. Good meeting facilitators should not give speakers slide number limits but time limits. It is the responsibility of the presenter to practice and trim their content to fit the time allotted as a speaker. If you have limited time to speak,  well designed PowerPoint slides can often assist in communicating the information faster and make it more memorable. A good agenda with good slides can also keep the speaker and audience stay on track for keeping the meeting to the allotted time.

The most important rule is don’t follow all the rules. Do what it takes to be innovative, creative and interesting. Break the rules if you feel it will result in more interesting visuals and a more engaged audience. Remember your objective is to communicate important information in the allotted time, not get through 10 slides as fast as you can.

Life by PowerPoint vs Death by PowerPoint

Thursday, September 17th, 2009

Life by PowerPoint

If you work with PowerPoint, you’ve heard the term “Death by PowerPoint”. Some days it seems PowerPoint has killed more people than the Iraq war. PowerPoint has never killed or hurt anyone. It is only a communication tool that can be a great tool when used properly or a very bad tool when used poorly. Unfortunately, it is so easy to use and used so often (estimated to be 30 million users daily), it is often abused and too often used to torture audiences rather than engage and excite them.

It is not “Death by PowerPoint” but “Death by BAD PowerPoint”. PowerPoint as a communication tool has the capacity to support a meeting communication, but can also kill an idea or meeting if used incorrectly.

PowerPoint can be an amazing tool when used correctly.  It can help engage your audience, enhance your presentation, help close a deal, explain a complicated process, keep an audience focused on the important points, share information faster and more effectively than a speaker without PowerPoint slides. It can bring life to your ideas and to your important communications!

Why would anyone not use slides?

Saturday, December 15th, 2007

Maybe because your presenting at a meeting on a small tropical Island that has
no electricity. To me having a meeting without projected visuals is like professional carpenter refusing to use a power saw or other power tools that would enhance his ability to complete the project at the highest quality and in the least amount of time.

Sure there are there are a few situations that may be better to avoid the
slides, but I personally can’t imagine many that would not benefit from the
addition of visuals to help focus the meeting participants on the key messages
of the meeting.

In 20 years of assisting speakers develop effective visuals to support their
communication, I have never heard the complaint “that was a great meeting, and
those slides were a big waste of time”. I have heard the opposite plenty of times
that the enhanced slides helped make it a great meeting.

I would love to find a research study, where a presenter used slides with a speech one day and did the same speech the next time with no slides and measured audience response and memory of content.