Birth of a Baby PowerPoint

November 5th, 2010

An actual email last night at 10:11pm to eSlide:

“Russ, We’ll call you in a few minutes to discuss the edits here.

FYI – I may or may not be heading to the hospital with my wife who is expecting our 2nd child any day now. Please send all of the updates requested going forward to me and Andrew when they are done so that if I’m not here, he’ll get them.”

Then at 11:51pm in response to sending him his requested edits:

“Thanks Russ.  At hospital so I’ll touch be tomorrow.”

We have yet to hear from him this morning if the baby was born or if he has more edits. This is not the first time we’ve received an email from a client in the hospital and probably will not be the last. It is an example of the intensity of some of our clients and how seriously they take their work.

This person is an analyst for the executive team of a major healthcare company. He and his team are preparing presentations for their upcoming yearly analyst meeting. They do not take this opportunity to present to an important group of analysts lightly.

We have been working with their executive team for years and we know they fully take advantage of the power of excellent PowerPoint visuals to connect with their audience, tell their story effectively, and insure the meeting does not just tell of their success but contributes to their future success with excellent communication.

The pressure of an important PowerPoint production sometimes feels like we’re helping  a client give birth to a baby. I’ve always said all the late night productions for me were great practice for the sleepless “baby feeding and diaper changing days”.  Now that my kids are way beyond that stage,

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