Meeting Communication

Although experts frequently suggest that effective PowerPoint presentations should not include “bullet points” or that presenters should only be using less than 15 slides – these rules are just guidelines that vary depending on the type of meeting. If you have an hour to persuade an audience of 500 that your Fortune 500 company is a good investment, that is a different type of meeting than if you have 10 minutes to pitch your new startup to a group of angel investors.

The type of meeting is an important factor which helps determine the content, number and type of slides that will help you get the results you need. I thought I’d try and come up with a comprehensive list of types of meetings. Please comment or email me if you can suggest additional meeting types. Here’s my list:

Types of Meetings by Marsh

1. Board Meetings

2. Brainstorming Meetings

3. Breakout Meetings

4. Combination Meetings

5. Conference Call Meetings

6. Emergency Meetings

7. Evaluation Meetings

8. Event Planning Meetings

9. Feedback Meetings

10. Financial Review Meetings

11. Financial Update Meetings

12. First Meetings

13. Holiday Meetings

14. Information Sharing Meetings

15. Introduction Meetings

17. Investor Meetings

18. Keynote Speeches

19. Large Conference Meetings

20. Leadership Meetings

21. Management Meetings

22. Manager Meetings

23. Meetings to Plan Bigger Meetings

24. New Business Pitch Meetings

25. New Product Launch Meetings

26. Online Meetings

27. Organizational Meetings

28. Party Meetings

29. Pitch Meetings

30. Planning Meetings

31. Political Meetings

32. Problem-Solving Meetings

33. Production Meetings

34. Project Planning Meetings

35. Religious Meetings

36. Research Review Meetings

37. Sales Meetings

38. Shareholder Meetings

39. Small Conference Meetings

40. Staff Meetings

41. Stakeholder Meetings

42. Strategy Meetings

43. Termination Meetings

44. Training Session Meetings

45. Trip Planning Meetings

46. Update Meetings

47. Year End Meetings

48. Year Beginning Meetings

49. Family Meetings

50. School Meetings

51. Class Meetings

52. Public Relations Meetings

53. Sports Meetings (and Events)

54. Team Meetings

I love a good meeting!  But I guess I’m just a meeting maniac. It makes me crazy when people make blanket statements about meetings. Today I read “How NOT to Have Mind Numbing Office Meetings” by one of my favorite Social Media Gurus that I follow @ChrisBrogan.  He suggests that no meeting should last more than 10 minutes. I guess he would never last in one of my management meetings that sometimes last for 10 hours. Yes, I said 10 hours!

I believe that one of the reasons for eSlide’s success is that we take meetings very seriously. We’re a small company but rarely, if ever have a meeting without a plan or objective. There have been very few meetings in our 10 year history that did not include a written agenda. If there are complex challenges to be discussed and decided on, I attempt to include detailed notes.

One of our management challenges has always been that we are so busy assisting clients prepare PowerPoint slides for their critical meetings (the focus of our business), that finding time to meet with my three partners is nearly impossible some weeks. Client meeting deadlines always seem to get in the way of our own meeting plans.

We attempt to have weekly meetings but schedule a monthly 4-6 hour management meeting. During the first few years of our start-up phase, we met from 2pm until whenever. These meetings often lasted 10+ hours. They were sometimes intense, often exhausting, but we had an agenda of items to discuss that ranged from reviewing our budget to discussing new marketing materials, to personnel issues. Certain items were just for discussion to get everyone’s input and other items were to get a group consensus and make critical decisions.

Individually, each partner (and staff member) has strengths that contribute to eSlide’s success. We communicate all day with phone calls, emails, and an online chat application but there is nothing that beats the group brain power of a well planned, focused meeting.

Maybe we learned the importance of the power of a good meeting from years of assisting executives in some of the largest, most successful companies in the world in developing their PowerPoint slides that have acted as visual information guides to their critical meetings – whether it be a board meeting of twenty or a company wide meeting of 1000’s, or the launch of a new product to millions. They often have staff preparing for weeks, sometimes months in advance for these meetings, planning every detail that can be planned, because so much of a live meeting is dynamic and unpredictable, but is also where some brilliant ideas can arise or be launched into action.

Although it seems they often forget to plan the time it takes to develop, design and produce the important PowerPoint visuals – which goes back to the reason it is hard for us keep our own meeting schedule, but since we see every day the powerful results of a good meeting, we remain totally committed to making the most of our own limited, but very valuable meeting time whether it’s 10 minutes or 10 hours.

PowerPoint is not the enemy, but can be a powerful communication secret weapon, if used well.

If you were in a contest to win a million dollars by pitching an idea to a small group of investors for starting a new company which would you choose:

1. Send them a detailed 100 page business plan a week before the meeting and ask these extremely busy investors who have their own successful companies to run and a few too many start-up businesses to oversee and keep tabs on – to read your detailed plan. Then at the pitch meeting with them, speak to a few highlights of the plan and ask them if they had any questions. What do you think the chances are that they read your detailed business plan or anything beyond the summary page – if they even took the time to look at more than the title?

2. Send them the detailed 100 page business plan and ask them to review it. Then you meet with them and take the first ten minutes to present the key highlights of the plan with some powerful, effective, easy to understand PowerPoint visuals that support your presentation speech. You make sure they knew you expect them to ask questions at any time. You brought copies of the detailed business plan, so you could answer some questions by pointing them to answers in the document (that they probably forgot to bring, or lost in the pile of plans they are asked to review). You might have an appendix of the plan in the PowerPoint deck with all the key data that you might be asked about and can quickly show supporting data to answers if asked about it.

Creating this PowerPoint deck might take a lot of work. I might even hire a professional graphic artist to assist with a few of the key graphics. In the end it will ensure that I get the opportunity to present my idea thoroughly and accurately by having the long form detailed document, my speech, and powerful visuals to point out the highlights and support the words in my speech.

For an opportunity to win a million bucks to get my business started, I’d do what ever it takes to ensure my one shot at pitching it to the investors that could make it happen. I’d use every tool available to me.

Now, if I were in the military and presenting information on strategies and information that may change the course of history and literally result in the life or death of people, not just the financial success of a company – I would use every available tool to communicate that information as effectively and accurately as possible!

If used effectively, maybe the bullet points in a PowerPoint used by the military could actually save lives by avoiding the use of real bullets that kill people.

I recently attended the annual conference of the NY chapter of the Meeting Professionals International. It was an excellent meeting to say the least, as it should be a premier event since it is produced by some of the best meeting planners in the industry.

The first sign that this was a good event is that every meeting at the conference seemed to have full attendance. In this economically challenged world this alone is a big achievement. Of course every meeting evolved to a discussion about the economy even if it was not supposed to be the primary focus of the meeting – although in many cases the economy was the target topic.

The meeting industry is under siege since the day of the now famous AIG Meeting fiasco. Obama has taken a leading role in making comments about companies accepting tax payer TARP money and not using it for “FUN” business trips . . .  “You can’t take a trip to Las Vegas or down to the Super Bowl on the taxpayers’ dime”.

Many companies have since canceled many meaningful, important meetings, even if they have not accepted TARP money – to be sure they do not appear to be wasting money on meetings. And some companies have just used it as an excuse to cut meeting and event budgets.

The President’s, along with some high profile senator’s comments have wrongly given the public perception via the negative media mania of the day,  that ALL business meetings are fun and games and a big waste of money. Yes, there are some business meetings that are strictly fun and games, they are called Incentive Meetings. These trips are usually for top company revenue producers, or employees that met big goals or achieved great things for the company. But this is small percentage of meetings and events.

And then there is often a “fun” activity at many meetings and events to give incentives to employees to attend the meeting, because often meetings are NOT fun, but hard, challenging, stressful work! Meetings are big business, because so much BUSINESS gets done at meetings.

I love technology, but nothing can replace the power of a face to face meeting or a good handshake!

A thought that occured to me at the end of this conference having spent a day listening to and meeting with some of the best professional meeting planners, organizers and meeting facilitors in the business, maybe the world . . . Obama should hire an army of Meeting Professionals and put them to work at bringing the Government’s meetings into the 21st century. . . . and maybe then we’d end this financial crisis and move the country forward on other important issues at the pace of today’s digital world.

It’s great to see Obama have the first Presidential Webinar with the public participating in a live in-person audience and via the web. Let’s see him encourage MORE effective MEETINGS that produce results. Maybe he should start at home with the improvement of Senate and Congressional meetings. I know a few good professional meetings planners that he can hire that can turn those ineffective, time wasting, tax dollar supported meetings into efficiently run, effective meetings that will actually produce some results!