Another Steve Jobs Presentation Success?

Friday, January 29th, 2010

When Steve Jobs presents the world listens. Yesterday he presented Apples latest new product, the iPad at a much anticipated industry event.  His presentations are often the high bar to be measured against. His style has changed little over the 20 years I’ve seen him present. I remember watching him present the Apple Newton many years ago at the then yearly MacWorld Boston event.

He does haveSteve Presentats the iPad a few advantages over your typical presenter such as he wanted better presentation software, so he had Apple develop Keynote. I’d love to know why they never developed a Windows version.   A bigger advantage is that he always has a great, exciting, newsworthy product to show and demo. My favorite memorable “Steve the Presenter” moment was pulling the Apple MacBook air out of a inter-office envelope. He’s part marketing magician.

He makes it look so easy and relaxed, but from what I’ve have read and heard from people that have worked at Apple events he rehearses often and until it looks unrehearsed. He did look a little tired this time, but he still looks like he is recovering from his liver transplant. After what he has been through it is amazing that he has the perseverance to continue to put himself through the new product development, media circus and pressure of a worldwide speaking event.

I’m glad he did. I look forward to his speaking engagements as much as a new Pixar movie, not to mention the excitement of the new product he was launching. I’m sold. I’ll buy one when it ships in a few months.

The iPad may not make much of a dent in the PowerPoint world, but I’ll want to try the new version of Keynote developed for it. You have to listen carefully to the presentation, but it does hook up to a projector so you can present from it.

Now, back to working on a client’s PowerPoint presentation that she would like us to make it look as Apple Keynote “Wow” like as possible.

Present like Steve Jobs

Thursday, November 19th, 2009

Apple iPhone

There has been a good deal of publicity buzz about a new book called The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience by Carmine Gallo. I have only read a few excerpts and hope to read it some day as I am a big fan of Steve Jobs and the Mac. I don’t have to read the book to know Steve has a big advantage over most presenters. He has a great company creating exciting, game changing products like the Mac, iPod, itunes, and iPhone. It does help to have a great, exciting product to present like steve jobs. Everyday corp presentations usually don’t have this advantage to have such a great product to announce or  such an exciting story to tell – but I’m sure the book is full of good tips – most important is Steve Jobs REHEARSES and Practices HARD.

It is probably the most overlooked element of a good presentation. PLAN and practice.  In today’s time challenged world leaving enough time to practice your presentation is difficult to plan on. The best professional presenters I know practice so much, you’d never guess they rehearse at all because they seem so natural and conversational.

A video of the Carmine Gallo giving a few good tips from his new book can be  found at Forbes.com

Guy Kawasaki’s 10-20-30 Rule

Tuesday, September 29th, 2009

Guy Kawaski 10-20-30 rule Guy Kawasaki is a great speaker that often speaks to entrepreneur groups about how to present their ideas to venture capital groups. His 10-20-30 rule has been getting a lot of tweet time today. It’s a good rule for presenting to Venture Capitalist, but it should not be taken as a universal rule for presenting. He says for this VC target audience “you should not have more than 10 slides, speak longer than 20 minutes and do not use text smaller then 30 points”. He says “if you can’t fit the 30 point text on the slide then it is too much text”.

My rule would be more like 20-10-18. I’d aim for more slides with less on each slide, but about one slide per 30 seconds to keep the presentation visually interesting and moving along.  I would try not to use any type smaller than 18 point and always keep slides as simple and clean looking as possible. Yes, larger text is always helpful, especially if you are presenting to a large audience or with anyone that distance viewing may be a limited.

The more important rule is make sure your slides are readable from a distance and your important point stands out. It is ridiculous to limit the number of slides. All to often we see slide limits as the cause for content chaos – where a presenter attempts to cram 40 slides worth of content into his 15 slide limit. Good meeting facilitators should not give speakers slide number limits but time limits. It is the responsibility of the presenter to practice and trim their content to fit the time allotted as a speaker. If you have limited time to speak,  well designed PowerPoint slides can often assist in communicating the information faster and make it more memorable. A good agenda with good slides can also keep the speaker and audience stay on track for keeping the meeting to the allotted time.

The most important rule is don’t follow all the rules. Do what it takes to be innovative, creative and interesting. Break the rules if you feel it will result in more interesting visuals and a more engaged audience. Remember your objective is to communicate important information in the allotted time, not get through 10 slides as fast as you can.

A Meeting . . . to measure progress

Thursday, July 10th, 2008

Red StakeA meeting is often a stake in the ground to evaluate where you are and where you are going. I believe this is what adds to the stress of preparing for and having a meeting. It is not just the stress of producing the meeting event and the preparation of the presentation content and slides, but the stress of evaluating your progress and being evaluated as you present the status of your project. Your audience is always judging you on your delivery, but more important they are evaluating the content of your presentation and the success or failure of your meeting purpose. Do they buy into what you are presenting or are you wasting their time and yours?