Meeting Communication

Guy Kawasaki is a great speaker that often speaks to entrepreneur groups about how to present their ideas to venture capital groups. His 10-20-30 rule has been getting a lot of tweet time today. It’s a good rule for presenting to Venture Capitalist, but it should not be taken as a universal rule for presenting. He says for this VC target audience “you should not have more than 10 slides, speak longer than 20 minutes and do not use text smaller then 30 points”. He says “if you can’t fit the 30 point text on the slide then it is too much text”.

My rule would be more like 20-10-18. I’d aim for more slides with less on each slide, but about one slide per 30 seconds to keep the presentation visually interesting and moving along.  I would try not to use any type smaller than 18 point and always keep slides as simple and clean looking as possible. Yes, larger text is always helpful, especially if you are presenting to a large audience or with anyone that distance viewing may be a limited.

The more important rule is make sure your slides are readable from a distance and your important point stands out. It is ridiculous to limit the number of slides. All to often we see slide limits as the cause for content chaos – where a presenter attempts to cram 40 slides worth of content into his 15 slide limit. Good meeting facilitators should not give speakers slide number limits but time limits. It is the responsibility of the presenter to practice and trim their content to fit the time allotted as a speaker. If you have limited time to speak,  well designed PowerPoint slides can often assist in communicating the information faster and make it more memorable. A good agenda with good slides can also keep the speaker and audience stay on track for keeping the meeting to the allotted time.

The most important rule is don’t follow all the rules. Do what it takes to be innovative, creative and interesting. Break the rules if you feel it will result in more interesting visuals and a more engaged audience. Remember your objective is to communicate important information in the allotted time, not get through 10 slides as fast as you can.

There are not many people that would admit or say that they love PowerPoint. I do.  I have been in the business of creating electronic slides (often referred to today as making “PowerPoints”) since 1991. It seems everyone loves to hate PowerPoint.  But everyone continues to use it. And too many people abuse it and don’t use it correctly. If PowerPoint is used correctly it can be a great communication tool for getting your important points across to your audience quickly and effectively. You have a better chance of having people remember what you present if you present it with good visual support –  with good PowerPoints.  I have seen PowerPoint decks that have launched new products, new businesses, new careers, ideas, strategies, and raise millions of dollars for charities, promote environmental causes, explain complicated medical procedures, assisted in winning  million dollar sales deals and be a critical communication component  in closing a billion dollar merger. Has PowerPoint helped you achieve your meeting objectives?

As Swine Flu hysteria makes a come back this fall, will the new attire at your next business meeting be business casual with a business blue face mask?  My daughter is home from school today for the second day. She has a simple cold or what appears to be a simple cold, but anyone sneezing or coughing at school gets sent home.  Will this new wave of Swine Flu give companies another reason (besides budget cuts) to cancel meetings and events?  What is going to happen to all the medical meetings planned that will contribute to avoiding Swine Flu outbreaks in the future? Will they be canceled? Time to call the stock broker and invest more money in Webex and the other online meeting companies.

If you work with PowerPoint, you’ve heard the term “Death by PowerPoint”. Some days it seems PowerPoint has killed more people than the Iraq war. PowerPoint has never killed or hurt anyone. It is only a communication tool that can be a great tool when used properly or a very bad tool when used poorly. Unfortunately, it is so easy to use and used so often (estimated to be 30 million users daily), it is often abused and too often used to torture audiences rather than engage and excite them.

It is not “Death by PowerPoint” but “Death by BAD PowerPoint”. PowerPoint as a communication tool has the capacity to support a meeting communication, but can also kill an idea or meeting if used incorrectly.

PowerPoint can be an amazing tool when used correctly.  It can help engage your audience, enhance your presentation, help close a deal, explain a complicated process, keep an audience focused on the important points, share information faster and more effectively than a speaker without PowerPoint slides. It can bring life to your ideas and to your important communications!

Eight years ago, I was headed into New York City for a client meeting.

I was traveling into the city on NJ Transit, just outside the Newark Train station where on a normal day, if you have a window seat you get a great view of the amazing New York City skyline from across the river. But the amazing view turned into the most horrific view of seeing the North Tower smoking like it was a long monster cigarette.

When I reached the station, it was still unclear if it was an accident or attack, but I got off the train, called my client, canceled the meeting and caught one of the last trains out of NYC that day to watch the rest of the horror on TV. Today, I will stop what ever I am doing at 8:46am and watch the anniversary memorial ceremonies and will say a prayer for those who died, the survivors, their families and friends, and most of all for peace in the world.

Maybe their would be more peace in the world if political leaders knew how to facilitate and participate in more effective meetings?